Design trends are nothing new, so it should come as no surprise that 2018 has some new trends on the horizon. The mobile Internet space is quickly becoming more popular than the desktop, as such past trends have been focused on mobile users, and 2018 is no different. With this in mind we had a chat with the team from Internet Creation who offer web design in Edinburgh what they thought would be some of the biggest trends to look out for in 2018, and here’s what they had to say…..
Mobile App Prototyping
While not necessarily a new trend, the use of mobile app prototyping is something that many web designers are just becoming familiar with.
The use of mobile app prototyping allows you to try out the app before its released to the public, and save you some money in the process. What’s more, having a prototype to hand will make things much easier for a developer, contributing towards a quicker app rollout.
Prototyping won’t eliminate every bug and glitch, but it will ensure that there aren’t as many problems as there would have been had you chosen not to prototype the app.
Material Design is Preferred Over Flat Design
If you’re an avid follower of design trends, then you will have noticed that there have already been several changes in the last decade that has seen design trend encompass skeuomorphism and flat design.
It’s worth noting that design trends change every couple of years, and 2018 will be a year where material design will be dominant.
Flat design features clean and crisp edges and open space, akin to the layout seen in the Windows 8 layout. However, Google rolled out guidelines in relation to material design, which many web designers have taken notice of. However, there are designers playing catch up, and 2018 is the year to ensure that material design is instilled in your projects moving forward.
If you’re just getting to grips with material design, then it could be advisable to read over the guidelines put forward by Google. They effectively contribute to a universal visual language that invokes good design with technology and science.
Logging into Apps Will Be Easier
We only have to look at our current devices to see how logging in has evolved. With the latest iterations of smartphone encompassing new technology such as fingerprint scanners and facial recognition means that users no longer have to remember a series of passwords, while still ensuring that unwanted third parties cannot enter the app.
Mobile designers looking to add an additional layer of security can offer something like Google with Two Factor Authentication (2FA.)
More Support for Smartwatches
When smartwatches first entered the fold, people were unsure of what relevance they held other than a sleeker digital watch. However, smartwatches have proved their worth and there are a series of different devices available, regardless of your preferred operating system and style of watch. While there’s no sign of smartwatches overtaking smartphones anytime soon, they are used in partnership with many devices every day.
While your designs won’t always offer an opportunity to incorporate the features a smartwatch can offer, it’s still a slow-burning trend that should be acknowledged when considering options for your next project.
More Focus on Virtual and Augmented Reality
We’ve already had a taste of what VR and AR can offer, but the truth is that current app incarnations are still young, and while apps like Snapchat and Pokémon Go have showcased what is possible, this is only the tip of the iceberg.
Like any form of technology, AR and VR are two sectors that will continue to evolve and gain popularity, so it’s important that web designers are taking notes and making consideration for future projects.
Augmented reality can add some additional flair to a brand’s app, or VR technology can take viewers on guided tour, or give them an overview of a job role without ever having to leave the property. The possibilities are ended.
The world of web design is one that is constantly changing, and there can be times when we’ve spent a great deal of time learning to work in a certain way, only to find that we’re having to head in a new direction.
This can be frustrating, but it’s important to look at the benefits on offer from an evolving online world. The more technology that is being embraced means there is more scope for interaction, and more choice for web designers. Not only do online users get access to apps that are tailored to them, but businesses are able to expand their reach, simply by making use of new technology.
Keeping track of trends means that web designers can embrace change as it happens, meaning that the design process can be tailored as opposed to cancelling the project and starting again.